Katy Perry – Unconditionally [music]
There’s a consistent whimsical quality to Katy Perry’s imagery that paints a fantasy world for fans to escape in.
The newly-released for the new single “Unconditionally” is a perfect example of that. Following the jungle in “Roar,” Perry makes a visual one-eighty to reveal a stylish and demure music video that perfectly fits the poignant sentiment of the song.
Taking viewers to 19th century Russia, the video does not have a storyline, but captures different scenes and looks that show the impact and power of unconditional love – from a bed going up in flames amidst soldier dancers to Perry’s withstanding a head-on car crash.
One of the video’s most gorgeous moments is when Perry unleashes a flower bomb that adds color to the video’s deliberately demure setting. The result is simply breathtaking, making the video for “Unconditionally” one of her finest music videos to date.
“Unconditionally” by Katy Perry
Directed by Brent Vonacorso
Produced by Thom Fennessey, Danny Lockwood, Jess Bell
Executive production by Danny Lockwood
Production company: Collaboration Factory
Director of Photography: Jack Pyland