Big Boys Toys UAE 2012
Big Boys Toys is the Middle East’s premier luxury consumer lifestyle experience, bringing together the most unique gadgets & high-octane products, the biggest brands, exciting features and interactive product demos, all packed into three days of non-stop action and sheer excitement.
Big Boys Toys consists of ten product categories: Adventure, Aviation, Digital, Drive, Fashion, Lifestyle, Marine, Off Road, Ride, and Wellness; showcasing the very latest, biggest or fastest products – all of which are either unique or never seen before in the region.
Big Boys Toys brings together the latest technologies and the biggest brands along with high impact entertainment features, all packed into three days of non-stop action and sheer excitement. Picking up from the unprecedented successes of the 2009 and 2011 editions, the 2012 Big Boys Toys show is moving to the exclusive ATLANTIS, The Palm, Dubai and will feature more amazing new gadgets, luxury products and amazing five star adventures!
Big Boys Toys UAE – The Ultimate Playground!
9-11 February 2012 @ ATLANTIS, The Palm, Dubai, UAE
TEN MEGA ZONES:
Showcasing the most up-to-date range of all-terrain and 4×4 vehicles: SUVs, dune buggies, quad bikes, and related accessories, this zone will feature the latest developments in off-road technology.
Focusing on the latest designs and advances in high performance vehicles, this zone is all about “the drive”, featuring high-end sports cars to custom vehicles for the discerning driver.
Covering everything from cruisers to high-tech racing machines for dirt, track and road, this zone gives you both engine and peddle power.
Bringing together the latest fun and excitement both on and in the water, this zone will showcase speed boats, jet boats and cruisers, as well as water sports products and equipment.
The newest digital entertainment, mobile communications and home theatre systems along with demonstrations of the latest advances in electronic entertainment, plug together all into one zone.
This zone covers all the latest in affordable aviation technology with private jet services, hang-gliders and small aircraft alongside a huge range of remote-control aircraft.
Whether inspired by exotic adventure travel or exhilarated by extreme sporting action, this zone brings visitors topnotch options, packages, equipment and more!
This zone brings visitors the best brands in fashion, footwear, timepieces, pens and other accessories, with the latest style trends and grooming tips.
The one stop for holistic wellbeing solutions with fun sporting options, fitness equipment, workout plans, nutrition guidance and supplements.
Fashionable homes, décor, high tech appliances, home improvement and other life-enhancing products and services, this zone features a wide range of quality lifestyle products.