Benetton launch new global campaign focusing on diversity
United Colors of Benetton have launched a new global campaign, “The Face of the City”, to celebrate ethnic diversity.
Focusing on the six fashion capitals of the world, London, Paris, Berlin, New York, Milan, and Tokyo, “The Face of the City” campaign started with Benetton’s research into the ethnic diversity found in each of these six major cities.
By digitally blending together photographs of women who represent this ethnic diversity, the final image both represents and celebrates the unique cultural mix in each of the fashion capitals, and across the world.
The campaign will be launched alongside “The Carnival Capsule Collection”, which has also been designed to bring together two of the brand’s main values, color and diversity.
“The Face of the City” and “The Carnival Capsule Collection” will launch later this February.