App takes on Monster Truck proportions

A MOBILE app game is influencing the sport it set out to mimic. ODD Games launched its mobile app game “Monster Truck Destruction” in October 2012.

The South Australian company now has more than 20 million downloads, reaching the top spot for racing titles in 107 countries including the United States, Canada, France, Germany and Japan, making it the most popular and realistic Monster Truck game available worldwide.

The free game features over 50 licensed Monster Trucks including BIGFOOT, USA-1, Rislone and Outback Thunda.

This year ODD Games licensed the game’s name and logo to US events company Apex Motorsports Promotions (AMP) – one of the largest monster truck promoters behind Monster Jam – to be used for a live tour.

In July, leading radio controlled vehicle manufacturer Traxxas became the title sponsor of the Monster Truck Destruction Tour, which includes 70 shows a year in 50 US states, Canada, Europe and Central America.

ODD Games Managing Director Ben Marsh said AMP approached his company about a possible licensing deal following the success of the app game.

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