A Guerilla Advertising Workshop by BR / Beirut Design Week 2013
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
This alternative advertising style relies heavily on unconventional tools, high energy and imagination. The workshop will highlight alternative advertising means and work with the participants on developing a persona representing the next apolitical President of Lebanon.
Participants will be divided into groups, benefiting from each members skills to produce the campaign promoting the hypothetical president at any area in Beirut.
The process will be documented to ensure mediation, and outcomes will rely on the participants’ fun, creative and shocking ideas.
Venue: AltCity – Hamra Main Street, Montreal Building, Floor M, Hamra – Lebanon
Date: June 25 & 26
Facebook Event: here